What is with the Indian Tall, Dark and Handsome men drooling over fairness products and shady deodorants to get a hike today? In an age where the striking intelligence of an Indian man is taking the front seat, the “get fair to gain confidence” is completely killing the “Ehmm” thing and portraying him like a waste.
Indian men being meticulous about his grooming and appearance is a great object, it gives us women an awesome feel to gorge about men out of the silver screen. Who does not want a man walking beside her with a good pick from the wardrobe and a lean body minus the typical pot belly looming around?
When high street fashion is making a statement, why would Indian men fall back, after all, we Indians are one of the most desired people on the face of earth who come with a dash of brains and looks together, so, why not flaunt it while it is still there.
All said and done, chasing fairness product is something that Indian men are doing today. And is that the next best thing to do once your wardrobe is all decked up? While we see the Indian women going matt and bronze, why this sudden anxiety in men to be fair and handsome!
From Lord Krishna to Lord Rama and of course Shiva- Indian psyche for the male avatar has always been the dark is the handsome. So what is with the men today? Is the feel good factor of being the fair one really offering them a boost to their existence or is it just the west taking over their mind and crumpling the identity all over?
Men from the west have always had the craze to be the epitome of the tan that takes on them during their summer breaks. Asian men are blessed with the shades of brown that they can flaunt. Indian men in particular rule the dimensions with their added good features and an amount of grey matter. Then what is this race for the hydroquinone greed.
A lot has been said about the complexion and confidence. I personally find no line of business between the two. A man has never been weighed by his complexion or looks. Today even the media and the tinsel town does not grow with the complexion of a man. If that was so, we would not have had an Amitabh Bachchan or a Nasiruddin Shah. If looks really mattered in Indian livelihood, we would not have had a Pankaj Kapoor charting as Karamchand and a Manoj Bajpayee or Irfan Khan standing stern in their non commercial film dom devoid of dancing around the bushes. If complexion really worked wonders in this country then the Omar Abdullah and Rahul Gandhi could have escaped all the criticizing they have accumulated so far for their good and bad. If we now go west, we have more awe for a Denzel Washington and a Bruce Willis for the act they put. The die hard screen embracing Tom Cruise and the salt and pepper disambiguation of George Clooney has definitely got more to do than just their looks.
Action definitely speaks more than mere words. Men are here for actions. His work will speak and his confidence will boost with his first step of success that takes him step by step ahead. Complexion will not matter there. A confident man will never worry about complexion and a successful man will not have time to worry about his complexion.
Now let me talk about women and love. Media plays a significant role here. The advertisements of deodorants, after shave, perfumes and every other domestic product associates a good looking woman lurching over a fair and handsome man. The fair men are portrayed as well to do and eminent classifications of a daily soap that is aired. The shades of brown take the seats of the bad guy in the sequence. Is it colonialism, racism, castism or just a capitalization? The psyches of fair races that have rigorously conquered the country and the subcontinent for decades from the Persians to the Aryans to finally the British have reigned over Indian men and their mentality. The sense of control, wealth, power and leading the mass that has driven Indian history is just a dormant mindset that exists till today in every man. And not to forget how these invaders took over the Indian women as well for decades together. With the change of time and rolling of centuries, the concept of power in Indian men remained the same, only the medium to acquire the power progressed and altered, I must say.
Now a note to the eminent brand ambassadors of our fair and complexion conscious male fraternity. India as a country is going through a lot of metamorphosis right now. The country is in a make or break place. As responsible citizens, even if the business gains do not generate enough bucks into their accounts and their grey brains do not bloom with ideas to contribute to any national effort, they could, at least, contribute to the nation by not contributing anything. The concept of Satyameva Jayate or an Incredible India might not be their cup of tea however, keeping away from playing on the morale and psychology of the brown Indian men to alter into a fair man in order to be confident would compensate as the contribution to support as a role model of the mass.
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